B2B growth · Pay per qualified lead
Stop paying for effort.
Pay for qualified leads.
B2B, specifically. We find your buyers on cold email, cold calling, LinkedIn, paid ads, and wherever else they actually live. You approve one written definition of a qualified lead and one price. Then we deliver them, on a ledger you can audit.
Thirty minutes. A diagnosis, not a pitch. If we cannot price your lead with confidence, we tell you on the call.
25,112 prospects worked for founders and teams. 908 replies, 154 qualified leads, every one screenshot verified.
Working with founders and teams at
- Smart AI Systems
Avelius
Elevate Business
Scaletopia- Midas Capital
Cruzata
Case study · Meetings booked
400+ B2B sales calls booked in one year
More than four hundred sales calls landed on the calendar in twelve months, booked with the same machine described on this page. Cold email, cold calling, LinkedIn, and Reddit, pointed at one pipeline. The inboxes below are the Calendly booking notifications, name after name after name.
What clients say
Quotes, not case studies
These are real, named clients. We label them as what they are, relationship quotes. The case study is the campaign table, which is why it comes first.
“Best agency out there. Some really unique approaches when it comes to cold email.”
“Leadamax are helping me with generating high quality leads in my B2B niche and with showing me new ideas to build my sales pipeline.”
“Moiz really hears you and understands your pain point, rather than tell you what's in store for them. Moiz will be honest and empathetic about it.”
“Great lads, very efficient in providing the data asap and we are loving working with them.”
“Moiz Khurram has some of the best advice when it comes to cold email strategy. He took the time to walk me through the process, listen to my challenges, and provide actionable insights to improve my messaging.”
“Moiz gave me solid insights and breakdowns on cold emailing and shared actionable steps that made it easy to understand what my next steps are. His advice was clear and straight to the point. Definitely recommend!”
“Leadamax is a great community where you can find a lead list at an affordable price from any database plus the founder of Leadamax teaches people how to do cold emailing at scale. So it's an all in one community for people who just want to win in the cold email space.”
The process
How we get those results, in four steps
- 01
The consultation
Thirty minutes on your offer, your numbers, and your market. We tell you whether pay per lead fits your business and which channel earns it. If it does not fit, we say so and you keep the analysis.
- 02
The spec and the price
You receive a written lead definition, a fixed per-lead price in dollars, and an honest volume forecast. Nothing launches until you have signed off on all three.
- 03
The build
We build the machine. Campaigns, copy, sending domains, landing pages, tracking. Setup covers the infrastructure and you own every piece of it from day one.
- 04
Leads land, the ledger fills
Each qualified lead is delivered with its evidence and logged on your ledger. You are invoiced monthly for qualified leads only, with a dispute window on every line.
The receipts
Campaign records, shown in full
Every number below comes from verified sending-platform dashboards, aggregated across twelve cold outbound campaigns. A 3.6 percent reply rate against the 3.4 percent industry average. Above average, not magic, and shown in full, including the campaigns that underperformed.
- 25,112
- Prospects contacted
- 908
- Replies
- 154
- Positive leads
- 12
- Campaigns
Positive lead = a reply with buying intent. The billable spec on your contract is stricter.
LinkedIn outbound over the same period, from verified account analytics.
- 11,706
- Connections sent
- 5,119
- Accepted
- 4,230
- Conversations
- 1,125
- Engagements
Reddit organic over recent months, from verified account analytics.
- 1.3M+
- Post views
- 2.2K+
- Upvotes
- 456
- Comments
- 152
- Followers gained
Cold email · Twelve campaigns · Verified
The campaign ledger
| Campaign | Prospects | Replies | Reply rate | Positive leads |
|---|---|---|---|---|
| C01 | 1,251 | 61 | 4.9% | 9 |
| C02 | 947 | 68 | 7.2% | 8 |
| C03 | 3,228 | 284 | 8.8% | 56 |
| C04 | 3,508 | 85 | 2.4% | 19 |
| C05 | 4,671 | 155 | 3.3% | 13 |
| C06 | 680 | 28 | 4.1% | 3 |
End to end
From lead generation to pipeline
We provide end-to-end marketing services. Offer, outreach, follow-through, and reporting, run as one system instead of four vendors pointing at each other. Enter at whichever level fits where you are.
The audit
We tear down your funnel, your offer, and your outreach, then hand you a written report of what is leaking and what to fix first. Yours to keep, or to hand your own team.
Consulting
Your team executes, we direct. Offer design, channel strategy, list building, and working sessions with the founder.
Done for you
The flagship. We build and run the entire machine and you pay per qualified lead delivered. Everything on this site describes this engagement.
Start hereDone with you
We build the system alongside your team, train them to run it, and stay on call while they take over.
The model
Two ways to buy marketing
The retainer
- A fixed fee leaves your account on the first of the month.
- It pays for hours, meetings, and reports.
- It is owed whether leads arrive or not.
- The agency is paid in full before the first result exists.
You carry the risk.
Pay per lead
- A written spec defines what a qualified lead is.
- A per-lead price in dollars is fixed before launch.
- Your invoice is a list of leads, each with its evidence.
- A lead that fails the spec is not billed.
We only earn when a lead exists.
The spec
What counts as a lead
The word lead has ruined more marketing deals than any budget ever has, because two parties hold two definitions of it. So we write ours down and sign it before launch. A billable lead meets all four criteria.
A real, reachable person
Accurate name and working direct contact details, verified at delivery.
In your market
Inside the industry, company profile, and territory we agreed in the spec.
Showed intent
Replied positively, filled your form, called, or booked. Opens and clicks are not intent and are never billed.
Matches your written spec
Any extra qualifiers you set, budget, role, timeline, are part of the definition, not a negotiation after the fact.
Never billable
- Wrong or dead contact details
- Out of territory or industry
- Duplicates within ninety days
- Auto-replies, bounces, and unsubscribes
The dispute window
Flag any lead within five business days of delivery. If it fails the spec, you do not pay for it. No forms, no committee. One email.
Get your lead defined and priced on a free call
Thirty minutes. You leave with the spec and the number, whether or not we work together.
The offer layer
Offers they feel stupid saying no to
Outreach amplifies the offer it carries. A weak offer sent to fifty thousand people is still a weak offer. So before one message goes out, we rebuild the thing you are actually selling.
The Rich Niche System™
Serve fewer customers, make more money. We point you at the segment that pays the most and costs the least to serve, instead of chasing everyone with a pulse.
Output = highest value segment, locked
The Referral Offer System™
Serve them so they love you. Offers built on outcomes, guarantees, and speed. The kind customers refer without being asked.
Output = an offer people talk about
The Category of One System™
No substitute in the market. A specific enough offer kills comparison shopping. Your buyer cannot find it anywhere else, so price stops being the conversation.
Output = price stops being the conversation
Every channel below carries one of these. That is the order of operations.
The channels
We go where your ICP lives
Not just cold email. Cold calling, LinkedIn, paid ads, Reddit, and every other form of marketing we run. The channel is never the strategy. We profile where your ideal customer actually pays attention, then build the machine there. One coordinated system, one ledger.
Cold email
Dedicated sending domains and mailboxes, verified prospect lists, deliverability managed daily.
Lead = positive reply
Cold calling
Direct outreach by phone to the same named buyers, turning interest into booked conversations while it is still warm.
Lead = booked conversation
Targeted connection and message sequences from real profiles. Conversations with buying intent, handed to you live.
Lead = interested conversation
Paid ads
Google and Meta campaigns built around your offer, with landing pages and call tracking included.
Lead = form fill or inbound call
Reddit and communities
Presence and outreach inside the subreddits, Slack groups, and forums where your buyers ask for recommendations.
Lead = warm inbound conversation
Wherever your ICP lives
SEO, content, webinars, partnerships, events. If your buyers gather somewhere, we can build the channel and define the lead.
Lead = defined per channel
The full menu
Every form of marketing we provide. The cards above are where most B2B pipelines start. The menu below is everything we run when your ICP calls for it. The consultation picks the mix.
Digital
Search engine optimization
Web content optimized to rank and pull free, organic traffic.
Lead = organic inbound
Paid digital advertising
Search, display, and video ads aimed at your exact demographic.
Lead = tracked conversion
Social media marketing
Organic and paid presence on Facebook, Instagram, and LinkedIn.
Lead = inbound DM or follow
Content marketing
Blogs, guides, and videos that attract and build trust with your audience.
Lead = captured reader
Email and SMS marketing
Personalized updates and direct texts straight to your customer's device.
Lead = direct reply
Influencer and affiliate partnerships
Creators and partners promoting you for commission or reach.
Lead = referred buyer
Audio and podcasts
Sponsorships and ads on digital audio platforms and podcasts.
Lead = listener inbound
Traditional and offline
Print media
Newspapers, magazines, brochures, and flyers.
Lead = tracked response
Broadcast media
Television and radio commercials for broad reach.
Lead = measured reach
Direct mail
Physical catalogs, postcards, and letters to real mailboxes.
Lead = mailbox response
Out-of-home
Billboards, transit signs, and digital screens in public spaces.
Lead = brand recall
Event marketing
Trade shows, conferences, and live workshops, face to face.
Lead = face to face conversation
Word of mouth and referrals
Customer recommendations and reviews, engineered, not hoped for.
Lead = engineered referral
The markets
Every industry that can define a lead
We work across industries because the model does not care what you sell, only that a lead can be defined and priced. The ranges below are typical 2026 US market rates for exclusive, qualified leads, published so you can sanity-check us. Your exact price depends on territory, ticket size, and lead depth, and is fixed in writing before launch.
- Home services$25 to $150
- Roofing$75 to $220
- HVAC$35 to $200
- Solar$40 to $200
- Legal$50 to $500+
- Dental$65 to $180
- Med spa and aesthetics$65 to $180
- B2B and SaaS meetings$150 to $600
- Insurance$25 to $150
- Finance and lending$40 to $150
- Real estate and propertypriced on the call
- Yoursif it can be defined, it can be priced
Typical market ranges for exclusive qualified leads, 2026. Your price is set on the call.
Your industry is on that list. Your price takes one call.
Territory, ticket size, and lead depth set the exact number. It is fixed in writing before launch.
Moiz Khurram · FounderThe operator
The person on the call runs your account
Leadamax is run by Moiz Khurram. Almost ten years in the digital space. Worked with a portfolio of companies doing 245 million dollars in annual turnover. No account managers, no junior queue. The founder who diagnoses your market on the consultation is the operator who builds and runs your system.
- 10
- Years in the digital space
- $245M
- Portfolio of companies worked with
- 25,112
- Prospects contacted, screenshot-verified
Pricing
The mechanics, in the open
Agencies hide pricing because opacity converts confused buyers. We publish the mechanics because pay per lead only works when both sides can do the arithmetic.
A fixed per-lead price
Set from your industry, territory, and lead depth. Written into the spec before launch. It does not move without your signature.
Invoiced monthly, in arrears
You pay at the end of the month for qualified leads delivered that month, itemized line by line, each with its evidence.
A dispute window on every lead
Flag any lead within five business days of delivery. If it fails the spec, you do not pay for it. One email, no forms.
Exclusive to you
Every qualified lead is delivered once, to you. Nothing is resold or shared with anyone else.
The questions buyers actually ask
Asked before, answered here
What exactly counts as a qualified lead?
A real, reachable person, in your agreed market, who showed intent, and who matches the written spec we sign before launch. Opens and clicks never count. The full definition is on this page and in your contract, word for word.
What happens if a lead is junk?
You flag it within five business days. If it fails the spec, it comes off the invoice. We track return rates on our side too, because a quality problem is our cost either way, we would rather fix the targeting than argue a line item.
Who owns the ad accounts, domains, and data?
You do. Everything setup builds, ad accounts, sending domains, mailboxes, landing pages, lists, tracking, is registered to you with owner-level access from day one. If we part ways, it all stays with you.
How fast do leads start arriving?
Paid ads, usually days after launch. Cold outbound needs two to three weeks of domain warmup before volume ramps. Honest version: expect your first invoice in month one for ads, month two for outbound.
What stops you flooding me with volume over quality?
The spec. Unqualified leads are not billable, so junk volume costs us infrastructure money and earns nothing. The dispute window makes quality a contractual property, not a promise.
Do you only do done-for-you?
No. There are four ways in. An audit if you want the leaks found and a fix list. Consulting if your team executes and you want direction. Done for you, the flagship, where we run everything and you pay per lead. And done with you, where we build the system beside your team and hand it over. The consultation tells you which one fits.
What actually happens on the consultation?
A diagnosis. We go through your offer, your ticket size, your market, and your current numbers, then tell you which channel fits and what your lead is likely to cost. You leave with a written recommendation whether or not we work together.
The next step
Book your free marketing consultation
Thirty minutes with the founder. A diagnosis of your offer and market, a channel recommendation, and an honest read on what your lead should cost. If pay per lead does not fit your business, you will hear that too.
- 01Your offer, market, and numbers, examined
- 02Which channel earns your lead, and why
- 03A written recommendation, yours either way
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