Pricing · Published, not gated
The build is free. You pay per qualified lead, from $97.
Agencies hide pricing because opacity converts confused buyers. We publish the mechanics because pay per lead only works when both sides can do the arithmetic.
End to end
From lead generation to pipeline
We provide end-to-end marketing services. Offer, outreach, follow-through, and reporting, run as one system instead of four vendors pointing at each other. Enter at whichever level fits where you are.
The audit
We tear down your funnel, your offer, and your outreach, then hand you a written report of what is leaking and what to fix first. Yours to keep, or to hand your own team.
Consulting
Your team executes, we direct. Offer design, channel strategy, list building, and working sessions with the founder.
DFYDone for you
The flagship. We run the entire Apex Acquisition System and you pay per qualified lead delivered. Everything on this page describes this engagement.
Start hereDone with you
We build the system alongside your team, train them to run it, and stay on call while they take over.
What the build is worth
Everything below is built before you pay for a single lead
The Apex Acquisition System
Everything needed to build and run your growth, delivered before you owe us anything
- Growth audit and channel map$2,000
- Offer rebuild and positioning$3,000
- Written lead spec, signed before launch$1,500
- Full multi channel build$8,000
- Creative, copy, and landing pages$3,500
- CRM and speed to lead system$1,500
- Daily management across every live channel$4,000
- Your ledger, auditable line by line$1,200
- Weekly reporting, including what failed$900
- Full ownership of every assetYours forever
- Five business day dispute windowInvaluable
Total build value$25,600
Your build cost today$0You pay only per qualified lead, from $97
Media spend is paid by you directly to the platforms and never passes through us. Your per lead price is fixed in writing before launch and does not move without your signature.
The inputs
How the price is set
Your industry
Some buyers are simply harder to reach than others, and the price reflects how much work it takes to get in front of yours.
Your territory
The price moves with how much competition already exists for that buyer's attention in the place you sell.
How deep the qualification goes
A name and a number costs less than a booked call with a verified budget, so you decide how much qualification you are buying.
Your volume
Committed monthly volume lowers the per lead price, because predictable demand is cheaper for us to serve.
The markets
Any business, in any industry
We work across industries because the model does not care what you sell, only that a lead can be defined and priced. The ranges below are typical 2026 US market rates for exclusive, qualified leads, published so you can sanity check us against the wider market.
- Home services$25 to $150
- Roofing$75 to $220
- HVAC$35 to $200
- Solar$40 to $200
- Legal$50 to $500+
- Dental$65 to $180
- Med spa and aesthetics$65 to $180
- B2B and SaaS meetings$150 to $600
- Insurance$25 to $150
- Finance and lending$40 to $150
- Real estate and propertypriced on the call
- Yoursif it can be defined, it can be priced
Typical market ranges for exclusive qualified leads in 2026, published so you can sanity check us. Leadamax pricing starts at $97 per qualified lead, and your exact price depends on territory, ticket size, and lead depth.
The exclusions
What is never billed
These never reach your invoice, and you do not have to argue for that. It is written into the spec before anything launches.
- Wrong or dead contact details
- Out of territory or industry
- Duplicates within ninety days
- Auto-replies, bounces, and unsubscribes
The billing model
The mechanics, in the open
A fixed per-lead price
Set from your industry, territory, and lead depth. Written into the spec before launch. It does not move without your signature.
Invoiced monthly, in arrears
You pay at the end of the month for qualified leads delivered that month, itemized line by line, each with its evidence.
A dispute window on every lead
Flag any lead within five business days of delivery. If it fails the spec, you do not pay for it. One email, no forms.
Exclusive to you
Every qualified lead is delivered once, to you. Nothing is resold or shared with anyone else.
The build is free
Strategy, offer work, channel build, creative, landing pages, and tracking cost you nothing. You are invoiced only for qualified leads delivered.
Outside the per lead price
What you pay separately
Media spend on paid channels
You pay the advertising platforms directly, and that money never passes through us.
Production costs, at cost
Where a channel requires physical or produced assets, we agree the cost with you before anything is committed.
The mechanics are public. The number takes a call.
Thirty minutes with the founder and you have your per-lead price in writing.
The questions buyers actually ask
Asked before, answered here
Is the build really free?
Yes. The audit, the offer work, the channel build, the creative, the landing pages, and the tracking are all delivered at our cost. You are invoiced only for qualified leads that meet the written spec. Media spend on paid channels is paid by you directly to the platforms and never passes through us.
Why would you work for free before getting paid?
Because we are confident in the system and because it aligns us with you. An agency on a retainer gets paid whether or not anything works, which means their incentive is to look busy. Ours is to produce leads, since that is the only thing we ever invoice.
What does a lead cost?
It starts at $97 and the exact number depends on your industry, your territory, and how deep the qualification goes. Whatever it is, it is fixed in writing before launch and does not move without your signature.
What exactly counts as a qualified lead?
A real, reachable person, in your agreed market, who showed intent, and who matches the written spec we sign before launch. Opens and clicks never count. The full definition is on this page and in your contract, word for word.
What happens if a lead is junk?
You flag it within five business days. If it fails the spec, it comes off the invoice. We track return rates on our side too, because a quality problem is our cost either way, we would rather fix the targeting than argue a line item.
Who owns the ad accounts, domains, and data?
You do. Everything setup builds, ad accounts, sending domains, mailboxes, landing pages, lists, tracking, is registered to you with owner-level access from day one. If we part ways, it all stays with you.
How fast do leads start arriving?
Paid ads, usually days after launch. Cold outbound needs two to three weeks of domain warmup before volume ramps. Honest version: expect your first invoice in month one for ads, month two for outbound.
What stops you flooding me with volume over quality?
The spec. Unqualified leads are not billable, so junk volume costs us infrastructure money and earns nothing. The dispute window makes quality a contractual property, not a promise.
Do you only do done-for-you?
No. There are four ways in. An audit if you want the leaks found and a fix list. Consulting if your team executes and you want direction. Done for you, the flagship, where we run everything and you pay per lead. And done with you, where we build the system beside your team and hand it over. The consultation tells you which one fits.
What actually happens on the consultation?
A diagnosis. We go through your offer, your ticket size, your market, and your current numbers, then tell you which channel fits and what your lead is likely to cost. You leave with a written recommendation whether or not we work together.
The next step
Book your free marketing consultation
Thirty minutes with the founder. A diagnosis of your offer and market, a channel recommendation, and an honest read on what your lead should cost. If pay per lead does not fit your business, you will hear that too.
- 01Your offer, market, and numbers, examined
- 02Which channel earns your lead, and why
- 03A written recommendation, yours either way
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