Case study · B2B software · 120 days
How we took one B2B software company from a cold pipeline to 79 closed deals in 120 days.
No paid ads. No spray-and-pray email. Every lead, meeting, and deal logged in our ledger.
The numbers, straight from the pipeline
- In pipeline generated
- $218K
- Qualified leads generated
- 208
- Sales meetings booked
- 206
- Deals closed
- 79
- Channels, zero ad spend
- 7
- Lead-to-close rate
- 38%
01
The situation
They sell software into a crowded B2B market. The product was strong, but the pipeline was not. New business came from referrals and luck, and neither of those arrives on a schedule.
02
What we did
We built a multi-channel acquisition system across LinkedIn, Reddit, Slack communities, YouTube, and organic social. Before launch, we agreed on the definition of a qualified lead in writing, so every record in the pipeline meant the same thing to both sides. Then we filled the calendar.
03
The result
The system produced 208 qualified leads in 120 days, booked 206 sales meetings, and closed 79 paying customers. Most of the closed deals came from community channels, where trust existed before the pitch. In total, the system generated over $218,000 in sales pipeline for the client.
The proof · Straight from the CRM
The receipt
Screenshots below are pulled straight from the CRM, with names blurred for privacy.
Six stages, 208 records, one ledger.
The stage overview on the right is the whole engagement on one screen. Every record below it carries its own status and its own lead source tag, so any number on this page can be traced back to the rows that produced it.
- Lead
- 2
- Meeting booked
- 38
- No showed in meeting
- 11
- Follow up to closed
- 72
- Follow up to be rebooked
- 6
- Deal closed
- 79
- Total records
- 208
The channels
Where the deals actually came from.
It was not cold email. Our closed deals came overwhelmingly from Reddit, Slack, YouTube, and LinkedIn. Community-led channels closed harder than any cold channel, because the trust was built before the conversation started.
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We agree on your lead definition and price in writing before we start. Unqualified conversations cost you nothing. Every result gets logged and screenshot-verified in your ledger.
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