The system
The Apex Acquisition System
Four phases, run the same way on every engagement, whatever your industry and whatever channel ends up carrying the work.
Audit
We study your best customers, your numbers, and your market.
- We pull the patterns out of the revenue you already have. Size, industry, deal value, and buying triggers.
- We examine what you are running now and tell you honestly what is leaking.
- You keep the analysis whether or not you continue.
- What happens
- We read the revenue you already have and the marketing you are already running. The patterns come out of your own numbers rather than an industry template, and we tell you plainly where the pipeline is leaking.
- What you receive
- A written read on your market and your current numbers, including what is leaking and what we would fix first. It is yours to keep whether or not you continue.
- How long it takes
- Thirty minutes on the consultation.
Position
We rebuild the offer so it is worth responding to.
- We identify the segment that pays the most and costs the least to serve.
- We rebuild the offer around outcomes, guarantees, and speed, until it is specific enough that comparison shopping stops.
- Nothing is sent until the offer is worth sending.
- What happens
- We rebuild what you are selling before anything is sent, because outreach only amplifies the offer it carries. We pick the segment worth serving and shape the offer around outcomes, guarantees, and speed.
- What you receive
- A rebuilt offer aimed at one segment, specific enough that a buyer cannot price it against the vendor next door.
Engineer
We build every channel your buyers use, at our cost.
- You approve one written definition of a qualified lead and one fixed price per lead.
- We build the machine. Campaigns, copy, creative, landing pages, tracking, and infrastructure, registered to you from day one.
- You are not invoiced for any of the build.
- What happens
- You approve one written definition of a qualified lead and one fixed price per lead. Then we build the machine across every channel your buyers use, at our own cost, and register every asset to you as it is created.
- What you receive
- A signed lead definition, a fixed price per lead, and a complete acquisition machine that belongs to you from the day it is built.
Cold outbound needs two to three weeks of domain warmup before volume ramps.
eXpand
We deliver, you audit, and we scale what works.
- Every qualified lead is delivered with its evidence and logged on your ledger.
- You have five business days to flag anything that fails the spec, and it comes off the invoice.
- We scale the channels that produce and kill the ones that do not, at our cost, not yours.
- What happens
- Leads arrive with their evidence attached and land on your ledger. You audit every line, we scale the channels that produce, and we kill the ones that do not at our cost rather than yours.
- What you receive
- Qualified leads with their evidence, a ledger you can audit line by line, and a monthly invoice that lists results only.
- How long it takes
- Paid ads usually produce leads days after launch. Expect your first invoice in month one for ads and month two for outbound.
You are invoiced monthly, for qualified leads only, itemised line by line.
The model
Three ways to buy marketing
| Doing it yourself | The retainer agency | Leadamax | |
|---|---|---|---|
| What you pay upfront | Tool subscriptions and a hire | Setup fee plus month one | Nothing |
| What the fee buys | Your own time | Hours, meetings, and reports | Qualified leads only |
| Who carries the risk | You | You | We do |
| What a lead means | Whatever you decide later | Argued after the invoice | Defined in writing before launch |
| Proof of delivery | Your own spreadsheets | A monthly slide deck | A ledger with evidence on every line |
| If it does not work | You absorb the loss | You still owe the fee | You are not billed |
| Who owns the assets | You | Often the agency | You, from day one |
| Channels covered | Whichever you can learn | Whichever they sell | Whichever your buyers use |
We only earn when a lead exists.
The spec
What counts as a lead
The word lead has ruined more marketing deals than any budget ever has, because two parties hold two definitions of it. So we write ours down and sign it before launch. A billable lead meets all four criteria.
A real, reachable person
Accurate name and working direct contact details, verified at delivery.
In your market
Inside the industry, company profile, and territory we agreed in the spec.
Showed intent
Replied positively, filled your form, called, or booked. Opens and clicks are not intent and are never billed.
Matches your written spec
Any extra qualifiers you set, budget, role, timeline, are part of the definition, not a negotiation after the fact.
Never billable
- Wrong or dead contact details
- Out of territory or industry
- Duplicates within ninety days
- Auto-replies, bounces, and unsubscribes
The dispute window
Flag any lead within five business days of delivery. If it fails the spec, you do not pay for it. No forms, no committee. One email.
Get your lead defined and priced on a free call
Thirty minutes. You leave with the spec and the number, whether or not we work together.
The questions buyers actually ask
Asked before, answered here
Is the build really free?
Yes. The audit, the offer work, the channel build, the creative, the landing pages, and the tracking are all delivered at our cost. You are invoiced only for qualified leads that meet the written spec. Media spend on paid channels is paid by you directly to the platforms and never passes through us.
Why would you work for free before getting paid?
Because we are confident in the system and because it aligns us with you. An agency on a retainer gets paid whether or not anything works, which means their incentive is to look busy. Ours is to produce leads, since that is the only thing we ever invoice.
What does a lead cost?
It starts at $97 and the exact number depends on your industry, your territory, and how deep the qualification goes. Whatever it is, it is fixed in writing before launch and does not move without your signature.
What exactly counts as a qualified lead?
A real, reachable person, in your agreed market, who showed intent, and who matches the written spec we sign before launch. Opens and clicks never count. The full definition is on this page and in your contract, word for word.
What happens if a lead is junk?
You flag it within five business days. If it fails the spec, it comes off the invoice. We track return rates on our side too, because a quality problem is our cost either way, we would rather fix the targeting than argue a line item.
Who owns the ad accounts, domains, and data?
You do. Everything setup builds, ad accounts, sending domains, mailboxes, landing pages, lists, tracking, is registered to you with owner-level access from day one. If we part ways, it all stays with you.
How fast do leads start arriving?
Paid ads, usually days after launch. Cold outbound needs two to three weeks of domain warmup before volume ramps. Honest version: expect your first invoice in month one for ads, month two for outbound.
What stops you flooding me with volume over quality?
The spec. Unqualified leads are not billable, so junk volume costs us infrastructure money and earns nothing. The dispute window makes quality a contractual property, not a promise.
Do you only do done-for-you?
No. There are four ways in. An audit if you want the leaks found and a fix list. Consulting if your team executes and you want direction. Done for you, the flagship, where we run everything and you pay per lead. And done with you, where we build the system beside your team and hand it over. The consultation tells you which one fits.
What actually happens on the consultation?
A diagnosis. We go through your offer, your ticket size, your market, and your current numbers, then tell you which channel fits and what your lead is likely to cost. You leave with a written recommendation whether or not we work together.
The next step
Book your free marketing consultation
Thirty minutes with the founder. A diagnosis of your offer and market, a channel recommendation, and an honest read on what your lead should cost. If pay per lead does not fit your business, you will hear that too.
- 01Your offer, market, and numbers, examined
- 02Which channel earns your lead, and why
- 03A written recommendation, yours either way
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